Real-time digital signages are getting more popular recently as the whole world is shifting to sustainable innovative solutions in order to meet inhabitants’ needs—that have been completely transformed due to the outbreak of Covid-19. Nowadays, if you enter supermarkets, restaurants, shopping malls and parking garage, you will see various flat-panels installed everywhere to deliver certain information to customers or passengers which helps to foster social distancing and to save time and effort for both businesses and costumers. When it comes to mobility smartification, digital signages are paving the way to sustainability and innovation by being operated using Artificial Intelligence (AI) and Deep Learning (DL). Data generation is a significant feature of AI-driven platforms. With deep machine learning, it can collect large amounts of real-time data in order to give specific reactions. Let’s see some of the features of digital signages:

– Customizable and Relevant Content

A signage that speaks users’ mind and gives them the experience that they aspire for considered important as people tend to enjoy being treated specially even by digital signage that gives them information. AI makes digital signages more than just panels installed somewhere, it gives them life to the extent that humans trust, build emotions and take decision based on the information signages provide them with.

– Being Accessible, Eco-Friendly

A huge shift has been occurring with the regulations concerned with carbon emissions and more restrictions have been outlined especially after Corona crisis that has been pushing the world more towards sustainable solutions. The change could be seen clearly in the mobility sector as many countries are shifting to clean energy and cycling as sustainable and cheap tools vital for facing climate change. AI is helping a lot with encouraging clean solutions by depending mainly on solar panels and electricity in terms of operation which gives it a likeability and importance to be a fundamental asset of future mobility solutions.

– Smarter Data Collection

As Artificial Intelligence keeps checking people analytics as long as the system is operating, the deep learning receives the data and starts feeding the machine with information to be smarter and familiar with certain data characteristics which lead to more smartness with both data generation and collection. As a result, comfort with information delivery occurs.

– Context-Dedicated Signage

As digital signages depend on AI to generate content, AI intelligence makes it flexible to display or schedule different contents on the panels based on the context. For instance, in parking garages, signages show real-time data due to the nature of data in this context which requires data to keep changing constantly in no time. Also, with waste management, digital signages are connected with certain sensors in order to determine the times when containers are full so the waste collection companies can schedule their waste collection journeys accordingly.

– Resilience, Safety and Security

For such important technology to function efficiently makes, it always has to be encrypted and highly-secured with built-in software that guards it against any cyber threat to achieving liability by businesses and users.

AI is an automated tool that processes the collected data from the users to make it more accurate, to draw patterns and to react efficiently in various situations, therefore, it is priceless and will revolutionize the future of smart mobility.

Source: https://medium.com/@mobility4eu/introduction-to-mobility4eu-trends-a7de88295007